Feminine Hygiene Products Market: Valued at USD 25.53 Billion (2022) & Estimated to Record 5.7% CAGR (2024-30)

Feminine Hygiene has been an extremely crucial aspect for the overall well-being of women since always. The increasing literacy rate, digitalization, empowerment of women, and feminism have led to the growing emphasis on female hygiene in the present times, thus causing a soar in the demand for the products related to female health & hygiene. MarkNtel Advisors recently issued a well-crafted research report, where they mentioned that the Global Feminine Hygiene Products Market size was valued at USD 25.53 billion in 2022 and is set to record a decent CAGR of around 5.7% during the forecast period, 2024-30.

The report further highlights that women’s empowerment and the escalating literacy rate have contributed positively to the rise of demands related to feminine hygiene products across the world. The several initiatives by the governments to improve the literacy rate & the overall health and well-being of women have also led to the skyrocketing of the Global Feminine Hygiene Products Market since it enables the females to be self-sufficient and pick the products according to their needs and preference.

Key Players in the Global Feminine Hygiene Products Market

Some of the leading companies grasping a robust share in the Global Feminine Hygiene Products Market include Procter & Gamble, Kimberly-Clark Corporation, Johnson & Johnson, Unicharm Corporation, Essity AB, Kao Corporation, Daio Paper Corporation, Ontex Gr, Hengan International Group, Drylock Technologies, Natracare LLC, First Quality Enterprises, Inc., and Others.

Examining the Global Feminine Hygiene Products Market Segmentation

  • By Product Type (Menstrual Care (Sanitary Napkins/Pads, Tampons, Panty Liners, andMenstrual Cups), Intimate Washes & Cleansing (Moisturizers & Creams, Wipes, Spray, andOthers (Powder, Soap, Gel, etc.)), and Hair Removals (Razors, Strips & Wax, Trimmers & Epilators, and Others))
  • By Distribution Channel (Supermarket & Hypermarket, E-commerce, Department Store, Convenience Store, andRetail Pharmacies)
  • By Nature (Disposable and Reusable)
  • By Region (North America, South America, Europe, the Middle East & Africa, and Asia-Pacific)

Menstrual Care Products attains a notable share and is anticipated to lead the Feminine Hygiene Products Market in the forecast years. The products related to easing menstrual pain and complications of women such as sanitary napkins, pads, tampons, heating pads, etc., have gained a promising market share and are expected to continue their dominance since menstruation is an inevitable necessity for women. The market’s growth is also affected positively given the various government schemes and initiatives for endorsing the well-being of women.

Asia-Pacific acquired the largest share of the Global Feminine Hygiene Products. The surge in the number of working women, increasing female hygiene awareness, and the rising disposable incomes of women have led to tremendous growth in the Asia-Pacific region regarding the Global Feminine Hygiene Products Market. Moreover, other primary factors fueling the demand for feminine hygiene products include evolving lifestyles, the need for odorless products, especially sanitary pads, women suffering from hormonal imbalances or complications such as PCOD and PCOS, and the introduction of several innovative products such as heating pants and towels, tampons to ease the menstrual problems, etc. All these aspects have led to the growth of the Feminine Hygiene Products Market in the Asia-Pacific region.

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